Inspiration: This IP reimagines a polar bear as a minimalist blue cub, embodying the brand's ethos. Its rounded, approachable design eliminates sharp edges and complex textures for effortless recognition. Playful yet purposeful, the "Simplified Rescuer" persona mirrors the brand's core values—speed, intuitiveness, and zero stress. The non-threatening appearance fosters subconscious user trust, while its functionality alignment reinforces reliability.




