What Is DRM? Introduction to Digital Rights Management [2023 Updated]

Aaron Paul updated on Nov 29, 2022 to Knowledge Center

The rightful intellectual property of anyone is illegal to use without their allowance or consent. That's why there are laws in place that protect the commodities of people. One such law is Digital Rights Management in the era of digital technology.

So, what exactly does it do? And how exactly does it impact the modern age? Besides that, what are its benefits and importance? Today, we're going to answer all these questions and more. So, let's dive right into it.

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What is Digital Rights Management?

Digital Rights Management (DRM) is a set of access and copy control technologies that are used to protect digital media, such as music and video. DRM is designed to enforce the end user's copyright by restricting the use of digital content.

The rules are implemented through TPM (technical/technological protection measures), which allow the owning party to restrict the usage of proprietary media, such as images, music, or video—as mentioned before.

The use of DRM is not new. It was first introduced in the late 1990s with DVDs, CDs, and video games. It was used to prevent piracy and unauthorized copying of these items. However, some people are against the idea of DRM because it restricts what they can do with their content.

Such as how many times they can play it or where they can play it. That's why another definition of DRM is the adoption of the latest technology in order to prevent unauthorized usage of copyrighted materials.

So, the tools designed to implement DRM ensure that any such property isn't meddled with unless the proprietor or copyright owner consents.

How Does DRM (Digital Rights Management) Work?

Digital Rights Management depends on many things. One such thing is the local law and how it affects the usage of copyrighted material in the digital age. However, the laws of DRM itself are the same all around the globe. So, it includes a few things such as:

  • Establish thorough ownership credentials
  • Set limitations on content viewership, including usage, restricted use, and controlled number of views
  • Preventing viewers or listeners from capturing, screenshotting, recording videos, music, images, etc.
  • Setting up metadata to track usage of specific content types
  • Restrict specific users based on location, IP addresses, regions, or devices

Besides that, one of the key things about DRM is ensuring copy protection. So, without authorization from owners, anyone on the user's end cannot copy or control the media/content. This is executed with the help of coding and a blend of other measures, such as watermarking or fingerprinting.

Lastly, permission management is another key aspect, which ensures that only a selected number of viewers or users can view, access, or use the content or media in question.

Why Is DRM Important? Key Benefits

Copyright infringement is an undeniable issue in the modern world. From illegal streaming to pirated copies of music, movies, and images, it almost seems impossible to prevent the illegal distribution of content.

However, DRM puts a stop to all that and ensures a lot more safety and security for intellectual property owners. So, here are a few benefits that warrant the importance of DRM in today's world:

  • It ensures the protection of confidential files and media
  • It allows the owners to prevent unwanted or unauthorized usage of media or content
  • Ensures revenue streams are upheld by preventing pirated or unauthorized use
  • Avoiding other royalty mishaps by granting the original author/owner the rights
  • Ensures content production and distribution with confidence and peace

These factors make DRM a necessary and must-have technology in today's landscape.

Conclusion

These are the key aspects you need to know about DRM in the modern world. It's not only important to understand its influence but also the reasons that it's necessary for modern artists and content creators.

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